Create a Fashion Catalog with Shared Creative Direction

Create a new catalog, set shared creative direction for every colourway, add SKUs in bulk, and link to campaign events for pre-filled scene direction.

Creating a catalog locks a single creative brief — model, scene, lighting, five-pose grammar — that applies to every colourway in the batch. You configure this brief once in the creation form, paste all your SKU/colour lines, and then upload the individual product references per colourway after creation. The generation engine uses that shared brief to produce a visually consistent set of images across every color variant.

The Planning page shows a Campaign roadmap strip at the top, powered by the Events Intelligence feature. This strip shows the next six upcoming fashion events with prep-deadline countdowns. Click Plan catalog on any event card to open the creation form pre-filled with that event’s campaign season, scene direction, and prep deadline as the scheduled generation time.

Creating a new catalog

1. Open the creation form

   In the Planning tab, make sure Planning V1 is selected. Click New catalog in the top-right corner. The catalog creation panel slides open.

2. Fill in the catalog details

   Complete the form fields below. Fields marked with * are required.

   Catalog name · string · required

   A short, identifiable name for this batch — for example, T45-Bubbly. This name appears in the catalog list, History search, and the Catalog Production board.

   Campaign / season · string

   The marketing campaign or season this catalog belongs to — for example, Diwali 2026. If you opened the form from an event card, this is pre-filled from the event’s campaign season.

   Priority · enum

   Sets the urgency level for generation and listing assignment. Options: urgent, high, normal, low. Defaults to normal.

   Listing deadline · datetime

   The hard deadline by which all five poses for every SKU must be listed. Used by the Catalog Production workflow to surface overdue items.

   Generation owner · select

   The team member responsible for managing the generation run. Choose from active workspace members. You can assign this later.

   Listing owner · select

   The team member responsible for completing the listing step after generation. You can assign this later.

   Marketplaces · string

   Comma-separated list of target marketplaces — for example, Myntra, Amazon, Flipkart. This is passed to the generation prompts for marketplace-aware composition and cropping rules.

   Look and mood · string

   The overall aesthetic direction — for example, Premium festive, energetic, youthful. Gemini uses this when composing the creative direction profile.

   Model direction · string

   Instructions for the model that apply identically across every colourway. The default is Use the uploaded model face reference exactly; keep that same model across every colourway. Modify this if you have specific posture, expression, or demographic requirements.

   Styling requirements · string

   Accessories, footwear, drape style, hair, and makeup directions — for example, Gold jhumkas, block-heeled sandals, loose waves, nude lip. These seed the catalog-wide Styling Plan that is proposed after the first colourway is preflighted.

   Backdrop / scene direction · string

   The scene and environment for every image. Defaults to Reproduce the scene, backdrop, props and lighting from the uploaded style reference. If the catalog is linked to an event, this is pre-filled from the event’s brief, mood, color palette, and themes.

   Five-pose direction · string

   Custom pose instructions applied across the batch. The default is Full product, professional side angle, accurate back view, creative pose, close-up face and product detail — edit this only if you need to override individual pose framing.

   Lighting · string

   Lighting setup for every image — for example, Soft directional daylight, clean skin tones.

   Composition · string

   Framing and crop guidance — for example, Marketplace-safe crop, product unobstructed.

   Marketplace / campaign requirements · string

   Background policy, aspect ratio constraints, campaign branding rules, or any other marketplace-specific instructions.

   Special instructions · string

   Any remaining creative or operational notes that don’t fit the structured fields above.

   Category · enum

   The garment category. This controls which reference slots appear per colourway (standard slots vs. saree-specific slots). Options: ethnic/fusion, saree, western/casual, dress, formal, streetwear, activewear.

   Aspect ratio · enum

   Output image aspect ratio. Options: 3:4 (default), 4:5, 2:3, 9:16, 1:1, 16:9. Choose based on your primary marketplace’s requirements.

   Preferred generation date and time · datetime

   When the automatic generation run should start — entered in Asia/Kolkata timezone. If this time has already passed when the catalog reaches the ready state, the worker starts without another click. You can also click Tomorrow · 10:00 AM to fill in the next morning as a quick default.

   Colourway SKUs · textarea

   Paste all your colourway lines here, one per line, in SKU, Colour Label format. For example:

   T45-Bubbly-Pink, Pink
   T45-Bubbly-Green, Green
   T45-Bubbly-Red, Red
   

   These are parsed and added as individual colourway rows when you submit the form.

   Run Gemini consistency QA on every pose · boolean

   When checked, Gemini validates every generated pose against the product profile and locks consistency before marking it complete. This adds a QA step per pose but reduces manual review. Off by default.

3. Submit the form

   Click Create catalog. The catalog is created immediately with all pasted colourways added as draft rows. You land directly on the catalog detail view, ready to upload references per colourway.

   A confirmation message shows how many colourways were added, and — if the category is saree — reminds you to upload the full front drape, rear drape, pallu spread, and body detail for each one.

Event integration

If you opened the creation form from an event card in the Campaign roadmap strip, the Campaign / season, Backdrop / scene direction, and the Preferred generation date and time are already filled in. The scene direction is assembled from the event’s brief, mood (e.g., Warm, celebratory), color palette (e.g., Gold, Ivory, Crimson), and themes (e.g., Heritage craft, festive glow). You can edit any of these fields before submitting.

When a catalog is linked to an event this way, the scheduling panel inside the catalog also shows a Use event prep deadline button that sets the generation time to the event’s preparation deadline in one click.

Bulk SKU paste: paste all colourways directly in the creation form’s SKU textarea — for example, T45-Bubbly-Pink, Pink on one line, T45-Bubbly-Green, Green on the next. The parser accepts commas, pipes, or tabs as separators. You can also add more colourways individually after creation using the Add colourways textarea on the catalog detail page, or import them from an Excel file.